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How Superbowl Commercials Affect My Social Network: An Empirical Study on the Evolution of Social Ties through Revealed Preferences

Year: 2014

Type: article

Source: Journal of the Association for Information Systems

Authors: T.C. Tan, Tuan Q. Phan

Institution: National University of Singapore

Language: English

Topic: Complex Network Analysis Techniques

Subfield: Statistical and Nonlinear Physics

Field: Physics and Astronomy

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W390164533

FWCI:

Cites: 32

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Related to: 10