Work

Driving shareholder value with customer asset management: Moving beyond customer lifetime value

Year: 2015

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2015.05.019

Authors: Suvi Nenonen, Kaj Storbacka

Institutions: University of Auckland, Hanken School of Economics

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W409313336

FWCI: 6.619

Cites: 83

Cited by: 23

Related to: 10