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How Spokesperson Rank and Selected Media Channels Impact Perceptions in Crisis Communication

Year: 2014

Type: article

Abstract: This study examined the impact of spokesperson’s rank and selected media channels in crisis communication by employing different ranks (i.e., CEO and communication director spokespersons) and media channels (blogs, websites, and newspapers). Findings indicated that CEO spokespersons were more effective in terms of lowering publics’ crisis responsibility attributions than communication director spokespersons and that blogs were more effective in lowering crisis responsibility attributions than websites and newspapers.

Source: DigitalCommons - Kennesaw State University (Kennesaw State University)

Authors: Jieun Lee, Sora Kim, Emma K. Wertz

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W412012255

FWCI: 2.946

Cites: 43

Cited by: 16

Related to: 10