Strategic use of immersive media and narrative message in virtual marketing: Understanding the roles of telepresence and transportation
Year: 2021
Type: article
Source: Psychology and Marketing
DOI: 10.1002/mar.21630
Authors: Chen Chen, Mike Z. Yao
Institution: University of Illinois Urbana-Champaign
Language: English
Subfield: Human-Computer Interaction
Field: Computer Science
Domain: Physical Sciences
Open Access status: closed
OpenAlex ID: W4200248118