Year: 2021
Type: article
Abstract: Under the background of energy conservation and emission reduction advocated by the state, the sales volume of new energy vehicles increased rapidly and reached new highs in 2021. However, many domestic new energy vehicles still face the problems of serious homogenization and low market share. In view of this situation, we mine and capture the data of online consumers and potential consumers, analyze consumers' preferences in combination with the knowledge learned, take Shenzhen BYD Co., Ltd. as an example, analyze its competitive environment, and finally put forward feasible suggestions.
Authors: Sijin Ma, Jiahao Mai, Wanling Wang, Kemeng Yao, Deyu Li
Institution: Anhui University of Finance and Economics
Language: English
Subfield: Electrical and Electronic Engineering
Field: Engineering
Domain: Physical Sciences
Open Access status: diamond
OpenAlex ID: W4200272740