Work

Let’s Get Personal: Using Swot and Fab as the Foundation to Develop Students’ Personal Brands

Year: 2021

Type: article

Source: Marketing Education Review

DOI: 10.1080/10528008.2021.2015244

Authors: Rebecca Dingus, Hulda G. Black, Steven H. Dahlquist

Institutions: Central Michigan University, Illinois State University, Grand Valley State University

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W4200318210

FWCI: 1.069

Cites: 12

Cited by: 8

Related to: 10