Work

A framework for preventive health marketing

Year: 2021

Type: article

Study design: Observational Study

Source: Journal of Strategic Marketing

DOI: 10.1080/0965254x.2021.2013933

Authors: Sheau-Fen Yap, Weng Marc Lim, Sanjaya Singh Gaur, Pek Yean Lim

Institutions: Auckland University of Technology, Swinburne University of Technology, Swinburne University of Technology Sarawak Campus, New York University

Language: English

Topic: Behavioral Health and Interventions

Subfield: Applied Psychology

Field: Psychology

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W4200370574

FWCI: 3.135

Cites: 117

Cited by: 21

Related to: 10