Work

Exploring the role of service touchpoints on the path to financial, behavioral and relational customer outcomes: insights from a B2B service context

Year: 2021

Type: article

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/jbim-02-2021-0100

Authors: Lily (Xuehui) Gao, Iguácel Melero-Polo, Miguel Á. Ruz-Mendoza, Andreea Trifu

Institutions: Universidad de Zaragoza, Universidad Pablo de Olavide

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4200445891

FWCI: 2.667

Cites: 126

Cited by: 18

Related to: 10