Work

Mask wearing as a prosocial consumption behaviour during the COVID-19 pandemic: an application of the theory of reasoned action

Year: 2021

Type: article

Study design: Observational Study

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2021.2005665

Authors: Claire-Lise Ackermann, Haoye Sun, Thorsten Teichert, Christiana Tercia, Rohit Trivedi

Institutions: École Supérieure de Commerce de Rennes, Universität Hamburg, Universitas Prasetiya Mulya, University of Bradford

Language: English

Topic: Behavioral Health and Interventions

Subfield: Applied Psychology

Field: Psychology

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

Funder: Universität Hamburg

OpenAlex ID: W4200569092

FWCI: 4.037

Cites: 109

Cited by: 24

Related to: 10