Work

Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior: a meta-analysis

Year: 2021

Type: review

Study designs: Systematic Review, Meta-Analysis

Source: Journal of Strategic Marketing

DOI: 10.1080/0965254x.2021.2016896

Authors: Mona Afshardoost, Mohammad Sadegh Eshaghi, Jana Lay-Hwa Bowden

Institutions: University of Technology Malaysia, University of Isfahan, Macquarie University

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4200613339

FWCI: 0.846

Cites: 103

Cited by: 38

Related to: 10