Work

Technology readiness and e-service quality – impact on purchase intention and loyalty

Year: 2022

Type: article

Study design: Observational Study

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-06-2021-0196

Authors: Doddahulugappa Goutam, Shirshendu Ganguli, B.V. Gopalakrishna

Institutions: Rani Channamma University, Belagavi, Manipal Academy of Higher Education, T A Pai Management Institute, National Institute of Technology Karnataka

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4205214510

FWCI: 7.964

Cites: 55

Cited by: 42

Related to: 10