How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? An empirical study in China
Year: 2022
Type: article
Study design: Observational Study
Source: Journal of Business Research
Authors: Jiaxun He, Shuang Zhang
Institution: East China Normal University
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4205346285