Work

The effect of different quantity promotion discounts on inaction inertia: The internal mechanisms of perceived closeness and mental accounting

Year: 2022

Type: article

Source: Journal of Behavioral Decision Making

DOI: 10.1002/bdm.2271

Authors: Hsin‐Hsien Liu, Hsuan‐Yi Chou, Yun‐An Yeh

Institutions: National University of Kaohsiung, National Sun Yat-sen University, National Cheng Kung University

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

Funder: Ministry of Science and Technology, Taiwan

Award: The Impacts of Relationship Types and Quantity Promotions on Inaction Inertia

OpenAlex ID: W4206348496

FWCI: 1.164

Cites: 39

Cited by: 7

Related to: 10