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The Implementation of E-Commerce for Micro, Small and Medium Enterprises (MSMES) in Covid 19 Pandemic Era

Year: 2022

Type: conference-paper

Abstract: The COVID-19 pandemic has had a huge impact on all sectors of people's lives.One of the sectors that greatly affected was the economic sector.Micro, small, and medium enterprises are one part of the community's economic activities that are trying to stay afloat, although not infrequently some are forced to go out of business.The use of electronic commerce is a step for SMEs to survive.This study uses qualitative methods with descriptive data analysis and is equipped with a literature study.The result shows that the technique of marketing products and services using e-commerce is a survival strategy for MSMEs during the pandemic.

Source: Advances in economics, business and management research/Advances in Economics, Business and Management Research

DOI: 10.2991/aebmr.k.220107.009

Authors: Ihwana As’ad, Muhammad Alwi, Bestfy Anitasari, Alfry Aristo J Sinlae, Fresy Nugroho, Khairul Anwar

Institutions: Universitas Muslim Indonesia, Universitas Katolik Widya Mandira, Universitas Islam Negeri Maulana Malik Ibrahim

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: hybrid

OpenAlex ID: W4210454086