Work

Money in a “Safe” place: Money anthropomorphism increases saving behavior

Year: 2022

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2022.02.001

Authors: Lili Wang, Sara Kim, Xinyue Zhou

Institutions: Zhejiang University, University of Hong Kong

Language: English

Topic: Financial Literacy, Pension, Retirement Analysis

Subfield: Accounting

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: National Natural Science Foundation of China, University of Hong Kong, National University's Basic Research Foundation of China, Fundamental Research Funds for the Central Universities

Awards: G4691854497, G5230710076, 拟人化策略与消费者健康行为研究：保护动机理论视角探析

OpenAlex ID: W4210588232

FWCI: 7.706

Cites: 87

Cited by: 22

Related to: 10