Work

Sexual ad appeals in social media: effects and influences of cultural difference and sexual self-schema

Year: 2022

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.2021.2014155

Authors: Hojoon Choi, Kyunga Yoo, Tom Reichert, Temple Northup

Institutions: University of Houston, Korea Telecom (South Korea), University of South Carolina, San Diego State University

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4210696726

FWCI: 2.991

Cites: 50

Cited by: 11

Related to: 10