Chapter 1: The Advantages of Compliance or the Disadvantages of Noncompliance? A Meta-Analytic Review of the Relative Persuasive Effectiveness of Gain-Framed and Loss-Framed Messages
Year: 2006
Type: article
Source: Communication Yearbook
Authors: Daniel J. O'keefe, Jakob D. Jensen
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4211030973
