The impact of Digital Marketing and Promotional Strategies on attitude and purchase intention towards financial products and service: A Case of emerging economy
Year: 2022
Type: article
Study design: Observational Study
Authors: Pallavi Dogra, Arun Kaushal
Institution: Lovely Professional University
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4211047941