Work

The Role of Brand Loyalty on CRM Performance

Year: 2014

Type: book-chapter

Source: Advances in logistics, operations, and management science book series

DOI: 10.4018/978-1-4666-5836-3.ch010

Author: Kijpokin Kasemsap

Institution: Suan Sunandha Rajabhat University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4211086104

FWCI: 24.03

Cites: 210

Cited by: 22

Related to: 10