Work

Crowd-out effect on consumers attitude towards corporate social responsibility communication

Year: 2022

Type: article

Abstract: Corporate social responsibility (CSR) is assumed to function better in open societies and competitive markets where market forces drive communication and voluntary adoption of self-regulated quality CSR practices. Thus, the common wisdom maintains that consumer awareness of positive CSR activities of an organisation elicits positive perceptions about the organisation. Contrarily, we find negative and insignificant effect of CSR communication on perceived CSR performance in the context of Norway. The findings are consistent with predictions of crowding-out theory which submits that moderately enforced government policies can displace consumers’ intrinsic motivations to contribute to public good. Further, we find support for the contention that context affects decisions, especially where there are no clearly defined norms for appropriate behaviour and decisions are sensitive to social considerations. Building on existing literature, we provide a novel contribution by introducing explanations for consumers’ attitude towards CSR communication based on context and crowding-out theory.

Source: Technological Forecasting and Social Change

DOI: 10.1016/j.techfore.2022.121544

Authors: Felicia Naatu, Samuel Anokye Nyarko, Ziaul Haque Munim, Ilan Alon

Institutions: Simon Diedong Dombo University of Business and Integrated Development Studies, MBS School of Business, University of South-Eastern Norway, University of Agder

Language: English

Topic: Corporate Social Responsibility Reporting

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

Estimated APC paid: $2,210

OpenAlex ID: W4211209043

FWCI: 5.042

Cites: 110

Cited by: 31

Related to: 10