Work

The Journal of Advertising ’s Production and Dissemination of Advertising Knowledge: A 50th Anniversary Commemorative Review

Year: 2022

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.2021.2006100

Authors: Naveen Donthu, Weng Marc Lim, Satish Kumar, Debidutta Pattnaik

Institutions: Georgia State University, Swinburne University of Technology, Swinburne University of Technology Sarawak Campus, Malaviya National Institute of Technology Jaipur, Woxsen School of Business

Language: English

Topic: scientometrics and bibliometrics research

Subfield: Statistics, Probability and Uncertainty

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4212924475

FWCI: 5.273

Cites: 154

Cited by: 46

Related to: 10