Work

Marketing for Survival: The Survivalist Promotional Mix of Informal Clothing Manufacturing Micro-enterprises

Year: 2022

Type: article

Source: Journal of African Business

DOI: 10.1080/15228916.2022.2038495

Authors: Mariette Strydom, Elizabeth Louise Kempen, Thea Judith Tselepis

Institutions: University of South Africa, University of Johannesburg

Language: English

Topic: Innovation and Socioeconomic Development

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Decent work and economic growth, No poverty

Open Access status: closed

Funder: University of South Africa

OpenAlex ID: W4213201488

FWCI: 0.991

Cites: 30

Cited by: 5

Related to: 10