Work

Visualizing the historical COVID-19 shock in the US airline industry: A Data Mining approach for dynamic market surveillance

Year: 2022
Type: article
Abstract: One of the purposes of Artificial Intelligence tools is to ease the analysis of large amounts of data. In order to support the strategic decision-making process of the airlines, this paper proposes a Data Mining approach (focused on visualization) with the objective of extracting market knowledge from any database of industry players or competitors. The method combines two clustering techniques (Self-Organizing Maps, SOMs, and K-means) via unsupervised learning with promising dynamic applications in different sectors. As a case study, 30-year data from 18 diverse US passenger airlines is used to showcase the capabilities of this tool including the identification and assessment of market trends, M&A events or the COVID-19 consequences.
Language: English
Open Access status: hybrid
Estimated APC paid: $2,660
OpenAlex ID: W4214565146
FWCI: 2.147
Cites: 51
Cited by: 10
Related to: 10