Implementation of Chinese-styled branding in global fashion: ‘Guochao’ as a rising cultural identity
Year: 2022
Type: article
Source: Fashion Style & Popular Culture
DOI: 10.1386/fspc_00111_1
Author: Zhe Wang
Institution: Manchester Metropolitan University
Language: English
Subfield: Museology
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4214736770