Work

Analysis of Direct-To-Consumer Healthcare Service Advertisements on Television: An Application of the Patient Expectation Framework

Year: 2022

Type: article

Source: Health Communication

DOI: 10.1080/10410236.2022.2051349

Authors: Sung-Yeon Park, Kylie Hill, Gi Woong Yun, Sarah Friedman, Max J. Coppes

Institutions: University of Nevada, Reno, Nationwide Children's Hospital, Renown Health

Language: English

Topic: Pharmaceutical industry and healthcare

Subfield: Pharmacology

Field: Pharmacology, Toxicology and Pharmaceutics

Domain: Life Sciences

SDG: Good health and well-being

Open Access status: closed

Funder: National Science Foundation

Award: POSITIONING OF HEALTH CARE SERVICE: EXAMINATION OF THE ADVERTISEMENTS AND STAKEHOLDER PERCEPTIONS

OpenAlex ID: W4220709322

FWCI: 0.228

Cites: 35

Cited by: 1

Related to: 10