Influence of motivational orientations on consumers’ adoption of virtual fitting rooms (VFRs): moderating effects of fashion leadership and technology visibility
Year: 2022
Type: article
Study design: Observational Study
Authors: Hanna Lee, Yingjiao Xu
Institutions: Susquehanna University, North Carolina State University
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4220751680