Work

The relationship between humanitarian NGO communication and user engagement on Twitter

Year: 2022

Type: article

Abstract: One of the few actors whose mission is to provide support and advocacy for refugee communities with limited access to information and services are humanitarian non-governmental organizations (NGOs). This study examines the narratives produced by the leading humanitarian NGOs on one of the most popular social media platforms today—namely, Twitter. The study investigates which narratives are most popular among global NGOs and whether the way they frame the refugee issue is related to Twitter engagement. The findings contribute to scholarship on online communication and user engagement, and also inform humanitarian NGO practices and policy discussions regarding media and migration.

Source: New Media & Society

DOI: 10.1177/14614448221088970

Authors: Daniela Dimitrova, Tobias Heidenreich, Teodor Antonio Georgiev

Institutions: Iowa State University, WZB Berlin Social Science Center, University of Vienna

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W4224015293

FWCI: 4.956

Cites: 41

Cited by: 18

Related to: 10