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Penerapan Hukum Bisnis Sebagai Upaya Menstimulus Kinerja UMKM Dari Perspektif Marketing

Year: 2021

Type: article

Abstract: Micro, Small, and Medium Enterprises are business activities that are able to expand employment opportunities and provide broad economic services to the community, and can play a role in the process of equity and increase people's income, encourage economic growth and play a role in realizing national stability. MSMEs need knowledge related to the legalization of designs, packaging, for example the procedures for registering products for Trademarks, Copyrights, Industrial Designs and brand disputes. Keywords: Legality, Micro, Small, and Medium Enterprises, SWOT

Source: Jurnal Ilmiah Manajemen Kesatuan

DOI: 10.37641/jimkes.v9i3.921

Authors: Tubagus Dicky Faldy Syahid Noor, Yulia Nurendah, Weman Suardy

Institution: Institut Bisnis dan Informatika Kesatuan

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Decent work and economic growth, Peace, justice, and strong institutions

Open Access status: diamond

OpenAlex ID: W4225906920

FWCI: 3.261

Cites:

Cited by: 18

Related to: 10