Cultural intelligence and adaptive selling behaviors in cross-cultural selling: The cognitive resource theory and social role theory perspective
Year: 2022
Type: article
Study design: Observational Study
Source: Journal of Business Research
Authors: Jihong Zhou, Peerayuth Charoensukmongkol
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4226103602
