Language Research in Marketing
Year: 2022
Type: article
Abstract: This monograph aims to introduce researchers to the fascinating world of linguistics and to show how to conduct meaningful language research in marketing, exploring the way language influences behavior and how language can express thoughts, emotions, and mental states in marketing contexts. Ann Kronrod, who holds a Ph.D. in linguistics and conducts linguistic research in marketing, familiarizes the reader with fundamental concepts and prominent theories in linguistics, reviews the currently available research in marketing that examines language questions, lays out a guide to conducting compelling language research in marketing, and offers exciting future directions for developing new perspectives on language within marketing research. This monograph can be used as a basic guide for beginning researchers who are interested to conduct language research in marketing, or as a summary for more seasoned researchers who already acquired linguistics education and would like to get up to date on recent streams in the research of language in marketing.
DOI: 10.1561/1700000069
Author: Ann Kronrod
Institution: University of Massachusetts Lowell
Language: English
Subfield: Language and Linguistics
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4226345542