Work

Investigating the Key Parameters Affecting Sustainable IoT-Based Marketing

Year: 2022

Type: book-chapter

Source: Studies in computational intelligence

DOI: 10.1007/978-3-030-97344-5_4

Authors: Seyyed Esmaeil Najafi, Hamed Nozari, Seyyed Ahmad Edalatpanah

Institutions: Islamic Azad University, Tehran, Islamic Azad University, Science and Research Branch, Islamic Azad University Central Tehran Branch

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4226431094

FWCI: 58.96

Cites: 14

Cited by: 46

Related to: 10