Creative or Coercive?: Cities, Workspaces, and Business Anthropology in the Near Aftermath of the Covid-19 Pandemic
Year: 2022
Type: article
Abstract: Of Two Iterations of Creativity and One PandemicDiscourses and practices that situate creativity as a recipe for success in different domains and at different levels of social reality have had an increasingly global reach in the last few decades.Creativity has become the focus of managerial theories, self-help books, and experts whose goal is to help individuals, firms, cities, and nation-states all over the world harness creativity as a resource for boosting productivity and for creating value.Among the recent iterations of creativity, two have become especially visible and consequential.The first iteration is the "creative city," which, broadly speaking, refers to an urban policy of investing resources in creative practices as a way of increasing a city's attractiveness to cultural tourists and especially to knowledge workers who, so it is hoped, would be lured into the city in search for a better quality of life and in turn attract with them lucrative companies from the "creative industries" such as the high-tech and design sectors.This policy has been embraced by cities around the world in different forms following the high traction it gained as a result of its dissemination in a Page 1 of 21 JBA 11(1): 55-75 Spring 2022
Source: Journal of Business Anthropology
Author: Eitan Wilf
Language: English
Subfield: Urban Studies
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4229013088