Work

The Corporate Brand

Year: 1997

Type: book

Source: Palgrave Macmillan UK eBooks

DOI: 10.1057/9780230375888

Author: Nicholas Ind

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4230017234

FWCI: 6.432

Cites:

Cited by: 183

Related to: 9

Parts: 11