Work

Multiproject Strategy and Sales Growth: the Benefits of Rapid Design Transfer in New Product Development

Year: 1997

Type: article

Source: Strategic Management Journal

DOI: 10.1002/(sici)1097-0266(199703)18:3<169::aid-smj863>3.0.co;2-k

Authors: KENTARO NOBEOKA, MICHAEL A. CUSUMANO

Institutions: Research Institute for Economics & Business Administration, Kobe University, Kobe University, Massachusetts Institute of Technology

Language: English

Topic: Product Development and Customization

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

Funder: Alfred P. Sloan Foundation

OpenAlex ID: W4230107845

FWCI: 16.68

Cites:

Cited by: 157

Related to: 10