Note on Guilt Appeals in Advertising: Covariate Effects of Self-esteem Andlocus of Control
Year: 1992
Type: article
Source: Psychological Reports
Authors: Mary Beth Pinto, N. Dan Worobetz
Institution: University of Maine
Language: English
Topic: Emotions and Moral Behavior
Subfield: Social Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2150918910