Direct marketing and the use of individual-level consumer information: Determining how and when “privacy” matters
Year: 1995
Type: article
Source: Journal of Direct Marketing
Authors: Glen J. Nowak, Joseph Phelps
Institutions: University of Georgia, University of Alabama
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4231777657