Work

International Marketing

Year: 1976

Type: article

Source: Journal of Marketing

DOI: 10.2307/1251019

Authors: Frances S. Hardin, Philip R. Cateora, John M. Hess

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4234623231

FWCI: 7.659

Cites:

Cited by: 111

Related to: 10