Work

Drivers of consumer attitudes towards online shopping in the Indian market: analysis through an extended TAM model

Year: 2017

Type: article

Study design: Observational Study

Source: International Journal of Business Innovation and Research

DOI: 10.1504/ijbir.2017.084425

Authors: Pável Reyes Mercado, M. Karthik, Ram Kumar Mishra, N.A. Rajagopal

Institutions: Tecnológico de Monterrey, Institute of Public Enterprise

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4234675486

FWCI:

Cites:

Cited by: 10

Related to: 10