Work

Marken-Commitment von Mitarbeitern aufbauen

Year: 2016

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-13361-0_47-1

Authors: Jutta C. Frisch, Matthias Baum, Franz-Rudolf Esch

Institutions: University of Kaiserslautern, EBS University of Business and Law

Language: German

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4234939736

FWCI:

Cites: 69

Cited by: 13

Related to: 10