Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize
Year: 1998
Type: article
Source: Journal of Marketing Research
Authors: Rajesh K. Chandy, Gerard J. Tellis
Institutions: University of Houston, University of Southern California
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2061019209