Year: 2018
Type: book
Abstract: Based on empirical data from twenty semi-structured interviews with designers, buyers and merchandisers of UK based multiple womenswear retailers, this chapter examines the variations in retailers' working practices with a particular emphasis on their product differentiation strategies.The theme running throughout this chapter is that of differentiation and similaritya topic of enquiry commonly associated with Simmel's ([1904], 1957) essay on fashion.This discussion of the womenswear retailing industry demonstrates that, more than one hundred years after Simmel published his work, the dualistic tendencies of similarity and differentiation continue to fuel the modern fashion system. Kewords Fashion retailing -Simmelimitationdifferentiation -UK fashion
Source: BRILL eBooks
Language: English
Subfield: Museology
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4237765030