Year: 2019
Type: article
Abstract: The purpose of this study is to explore the business model for a cross-border watch company in the virtual market.The virtual market in this research focuses on mobile app devices and social communities.In the e-commerce market, the company uses community marketing and cross-border e-commerce to enhance its merchandise sales.In-depth interviews are applied to e-commerce platform experts.The findings suggest that the successful business model includes a clear brand positioning, exposure to social media channels, enhance of the webpage experience, and optimization of global cross-border e-commerce purchasing platform.
Source: Management Studies
Author: Chen-I Huang
Institution: Yu Da University
Language: English
Subfield: Business and International Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4237828633