Work

Factors Affecting the Adoption of E-Marketing by Decision Makers in SMEs

Year: 2021

Type: book-chapter

Source: IGI Global eBooks

DOI: 10.4018/978-1-7998-9155-0.ch044

Authors: Mohammad Kasem Alrousan, Ahmad Samed Al-Adwan, Amro Al-Madadha, Mohammad Hamdi Al Khasawneh

Institutions: Princess Sumaya University for Technology, Al-Ahliyya Amman University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4239122870

FWCI: 0.994

Cites: 68

Cited by: 4

Related to: 10