Work

Pre-Purchase User Perceptions of Attributes and Post-Purchase Attitudes in Building Successful Online Retail Promotional Strategies

Year: 2017

Type: book-chapter

Source: IGI Global eBooks

DOI: 10.4018/978-1-5225-5187-4.ch019

Authors: Sajad Rezaei, Rona Chandran, Yoke Moi Oh

Institution: Taylor's University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4239211484

FWCI: 1.54

Cites: 82

Cited by: 6

Related to: 10