Measuring consumer perception of product creativity: Impact on satisfaction and purchasability
Year: 2009
Type: article
Study design: Observational Study
DOI: 10.1002/hfm.20150
Authors: Diana Horn, Gavriel Salvendy
Institutions: Purdue University West Lafayette, Tsinghua University
Language: English
Subfield: Experimental and Cognitive Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4239312708