Work

Strategic Adaptability and Firm Performance: A Market-Contingent Perspective

Year: 1989

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224298905300305

Authors: Daryl O. McKee, P. Rajan Varadarajan, William M. Pride

Institutions: Louisiana State University, Texas A&M University

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4239564185

FWCI: 19.28

Cites: 69

Cited by: 619

Related to: 10