Work

User perception, intention, and attitude on mobile advertising

Year: 2016

Type: article

Source: International Journal of Mobile Communications

DOI: 10.1504/ijmc.2017.080580

Authors: Ching Wen Lin, Yen Chung Hsu, Ching Yi Lin

Institutions: Chinese Culture University, CTBC Business School, National Ilan University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2551103640

FWCI: 2.693

Cites: 45

Cited by: 33

Related to: 10