Work

Creative Leaders' Views on Managing Advertising Creativity

Year: 2012

Type: article

Source: The Journal of Marketing Theory and Practice

DOI: 10.2753/mtp1069-6679200307

Authors: Jason D. Oliver, Christy Ashley

Institution: East Carolina University

Language: English

Topic: Organizational Management and Innovation

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4241708941

FWCI: 1.269

Cites: 23

Cited by: 22

Related to: 10