Work

Assessing Measurement Error in Key Informant Reports: A Methodological Note on Organizational Analysis in Marketing

Year: 1981

Type: article

Source: Journal of Marketing Research

DOI: 10.2307/3151333

Author: Lynn W. Phillips

Language: English

Topic: Survey Methodology and Nonresponse

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4242358255

FWCI: 17.12

Cites:

Cited by: 516

Related to: 10