A Model of Flow Experience as Determinant of Positive Attitudes Toward Online Advergames
Year: 2011
Type: article
Source: Journal of Promotion Management
Author: Monica D. Hernandez
Institution: Texas A&M University – Corpus Christi
Language: English
Subfield: Developmental and Educational Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4243597406